Kaifang Pan - Assistant Executive Manager from China
Kaifang Pan - Assistant Executive Manager from China

  Kaifang Pan, Assistant Executive Manager China   About three years ago, I was working in advertising having graduated from university. I knew then that it was not a job for me and had been contemplating about a change of environment for a long while. Then one day as I was researching on what my dream job, I found myself drawn to the fresh and distinctive logo of VQ Juice. At the time, I had little idea of what fresh fruit business was about. But something told me that I just had to find out more about it, So I immediately called VQ’s founder Mr Yang and arranged for an interview. My interview was successful and I started working in one of the stores in Beijing (At the time, VQ was still in its infancy – only two juice bars were trading in the capital). At first, I had to...

 
Jiefeng Ma - Deputy General Manager of VQ
Jiefeng Ma - Deputy General Manager of VQ

VQ have given me a career – Jiefeng Ma (27 years old) People have asked me on numerous occasions why I joined VQ and I have asked myself the same question. Is it the high pay? Is it the job? Of course it is not only that. For me, the most important things are VQ’s business management philosophy and their sense of social responsibility. When I first started, I was only a driver in the logistic department, my daily work was very mundane and routine. In my spare time, I liked to the wholesale market to check out the prices and the various fruits. Over time, I had developed a habit of making comparisons of the prices and analysing the price cycles of the different fruits. On the surface, this had little to do with my job, but as I saw it, as part of the logistics department, this...

 
Shi Li - Franchisee
Shi Li - Franchisee

Franchisee - Mr Li   My name is Shi Li, 23 years old. in October 2014 I took part in the University Student Enterprise programme as supported by VQ Juice. Our VQ Juice Bar made over 114 million RMB in six months from opening; profit: over 430,000 RMB In June 2014, I was about to graduate from University, I had attended almost ten interviews, received six job offers and to be honest, I didn’t feel satisfied. Quite the opposite, my dream was to start up my own business. At that time, my university and VQ Juice had a University Enterprise Programme supported by VQ Juice which I competed for and won. VQ Juice Founder Mr Yang is somebody that I admire. Only six months after I started with VQ Juice, I decided to join the company. Every day at work, I was completely focused on the task at hand,...

 
Ms Ho - Master Franchisee
Ms Ho - Master Franchisee

Master Franchisee – Ms Ho   I first came into contact with VQ Juice was when I visited my sister in Shanghai in 2012. The VQ Juice bar was by the Dapuqiao train station and it had the longest queue. Partly out of curiosity I wanted to find out for myself why this juice bar was so popular. There I ordered Kiwi Fruit with Pear, the sales assistant said to me “there is no added water, ice or sugar in VQ Juice”. After that, every time I visited Shanghai, I always made a point of going to VQ Juice by the train station. In 2013, when my then fiancé and I had our wedding photos taken, I took him to the same VQ Juice Bar. My fiancé’s comment was that all the so-called fresh squeezed juice had added water and a strange taste but the juice from VQ was...